Shopping and our needs

We go shopping almost every day. This occupation is pleasant for us and gives us many pleasant moments. These moments are our main motive for going shopping. If we took into account only our material needs, we would visit shops once a week. However, we must admit that we buy things not because we really need them, but because we are under the powerful influence of advertisement. Advertisement creates false inner incentives in us and we buy the advertised products, though later we understand that we don’t really need them. Thus we are exposed to advertisement every day involuntary. We can come across it everywhere: on our way to work, in public transport, while watching TV and so on. This constant pressure and load on our brain can’t remain unnoticed by both our consciousness and subconsciousness. We become zombies and robots, which can’t think but can fulfill instructions only. The role of instructions is successfully played by advertisement. We think that we are free and do what we want. This is one of the illusions, we find comfort in. We are manipulated so professionally and successfully that we don’t even notice this obvious fact. Due to the processes of globalization, people in different countries of the world buy the same products, produced by famous and widely advertised corporations. Just imagine, people belonging to different traditions and cultures buy the same, i.e. act the same and become identical to each other.