Shopping and our needs

We go shopping almost every day. This occupation is pleasant for us and gives us many pleasant moments. These moments are our main motive for going shopping. If we took into account only our material needs, we would visit shops once a week. However, we must admit that we buy things not because we really need them, but because we are under the powerful influence of advertisement. Advertisement creates false inner incentives in us and we buy the advertised products, though later we understand that we don’t really need them. Thus we are exposed to advertisement every day involuntary. We can come across it everywhere: on our way to work, in public transport, while watching TV and so on. This constant pressure and load on our brain can’t remain unnoticed by both our consciousness and subconsciousness. We become zombies and robots, which can’t think but can fulfill instructions only. The role of instructions is successfully played by advertisement. We think that we are free and do what we want. This is one of the illusions, we find comfort in. We are manipulated so professionally and successfully that we don’t even notice this obvious fact. Due to the processes of globalization, people in different countries of the world buy the same products, produced by famous and widely advertised corporations. Just imagine, people belonging to different traditions and cultures buy the same, i.e. act the same and become identical to each other.

Shopping and crisis

Today when we experience financial and economic crisis, we must reconsider our shopping habits. We must save money as it is not known what we may face tomorrow. Money should be spent reasonably. However, we all are so accustomed to shopping that it will be very difficult to restrain our buying habits. Try to reconsider what you buy. The matter is that many people buy absolutely unnecessary things. I think that it is not worth enumerating them. Each person can make this analysis without outside assistance. The psychological aspect of buying things is crucial in shopping. We buy things not because we really need them, but because we like them. The scheme is very simple here: you enter a shop, see a beautiful thing and buy it only because you like it. When you buy it you don’t think what you should do with it. You simply buy it to get satisfaction form the process of buying and from the fact of possessing this thing. Then you come home, look at it carefully again and again and experience joy and happiness. However, with the lapse of time or very soon you forget about this thing and it becomes useless and unnecessary for you. It will be more right to say that it was useless and unnecessary form the very moment of its buying, but you understand it not at once but after some time passes. This mostly refers to clothes. A woman can buy a blouse, for example, and wear it only once. If you are not the wealthy, if you are an ordinary person, you shouldn’t buy clothes to wear it once. this is a manifestation of squandering and stupidity.

Shopping

Shopping is a very important ritual in life of every person. There is a stereotype, that shopping is more inherent in women, but this is rather a shallow point of view. Shopping never remains unnoticed for every person. I mean that every person experiences a whole range of emotions during this process. As for women, they consider it to be a sort of therapy. Many of them confess that when they are in bad mood, nothing can help them except shopping. It allows them to divert their attention form their problems and plunge into their dreams and a world, where everything is ideal and easy. They fell free and forget about their household responsibilities and their role in their families and in society as well. Despite all achievements in the sphere of human rights in general and women’s rights in particular, women still don’t feel free and secure. They suffer from various shocks more than men their nervous system experiences a greater load in comparison with men. The only thing they can do in this case is to please and gratify themselves by means of shopping. Men react negatively to this female habit in the majority of cases. They either laugh at their wives or girlfriends or are angry with them for being so wasteful. Men are selfish and have a worse developed inner world and will never understand the delicate and subtle female soul. This men’s attitude to shopping is hypocritical as they also like shopping but try to hide it from the people around them. When a man buys anew sweater or a suit, he resembles a little child who has just been presented with a new toy.